Marketing thatsales can see.
We set up Marketing Cloud and Account Engagement so campaigns run on the same customer data as sales and service, and every lead has a clear path to revenue.
PartnerCertified Salesforce consultants on every engagement.
Marketing and sales often run on two versions of the truth. Leads arrive without context, campaigns can't be tied to revenue, and nobody trusts attribution.
We connect marketing automation to Salesforce properly: shared data, agreed lead stages, scoring that sales believes, and reporting from first touch to closed deal.
What amarketing project covers.
Platform fit
Marketing Cloud Engagement for high-volume B2C messaging, Account Engagement for B2B lead management, chosen on fit rather than habit.
Lead management
Capture, scoring, grading and the hand-off to sales, with stages both teams agree on.
Journeys and automation
Welcome, nurture, onboarding and renewal journeys built on real triggers and segments.
Audiences from Data 360
Segments built on unified profiles, so campaigns reach the right people with current data.
Consent and privacy
Consent captured per channel and purpose and respected by every journey, designed for GDPR and India's DPDP Act where they apply.
Attribution and reporting
Campaign influence and pipeline reporting that connects spend to revenue.
How it runs.
Phased so you see value early, with the harder parts hardened behind it.
Assess
Current tools, data, consent and what sales needs from marketing.
Design
Lead lifecycle, segments, journeys and reporting.
Build
Integration, templates, journeys and scoring.
Optimize
Testing, deliverability and attribution reviews.
What wework with.
The Salesforce products and tools this practice is built on.
- 01Marketing Cloud EngagementB2C journeys
- 02Account EngagementB2B lead nurturing
- 03Journey BuilderMulti-step journeys
- 04Data 360Unified customer data
- 05Campaign InfluenceAttribution
- 06EinsteinPredictive and generative AI
- 07Sales CloudPipeline and forecasting
- 08MuleSoftAPI-led integration
Commonquestions.
Should we use Marketing Cloud or Account Engagement?
Account Engagement suits B2B teams focused on lead nurturing and sales alignment. Marketing Cloud Engagement suits high-volume B2C messaging across email, SMS and mobile. Some organizations need both; many don't.
Can you migrate us from another marketing platform?
Yes. We migrate lists, templates, forms and consent records, and rebuild automations properly rather than copying them blindly.
How do you handle consent?
Consent is stored per channel and purpose, synced with Salesforce and checked by every journey before a message is sent.
Tie campaigns to revenue.
Share your current marketing stack and what sales complains about. We will show you how to connect the two.